Aprikot
We design and deploy systems and automation, so your people can focus on what matters

Systems · Automation · AI

It isn’t people’s fault.
It’s the process’s fault.

We design and build the systems that remove repetitive work, connect your tools and make the business easier to run.

01 — Positioning

Advisors. Experience Makers. Enablers.

We have designed the systems, automated the repetitive work and connected the tools inside organisations like yours. Practitioners who have done the operational work, not advisors parachuted in with a framework.

02 — What we do

Better systems. Less repetitive work.

We design, build, connect and automate — often all four at once.

01

Systems

Design and build the tools, workflows and infrastructure your work depends on — from a skills matrix to a full internal application.

02

Automation

Remove the repetitive manual work — the copying, the chasing, the same email sent every time someone joins.

03

AI

Used where it genuinely improves how information gets processed, understood or acted on — not because it's fashionable.

03 — Integration

Make your tools talk to each other.

You may already have the technology you need. The problem is that it doesn’t work together. We start with the tools you already use, find where information or work gets stuck, then connect, automate or build what’s missing.

Form
Spreadsheet
System
Email
Calendar
Dashboard
5 connections, data flowing left to right
04 — Automation, in practice

One action. Everything else follows.

An example of what we build — not a claim about a specific client. Many businesses rely on somebody remembering every individual step. We design the process and build the automation around it.

Hire approved
01Contract requested and generated
02Employee record created
03Welcome email sent
04Onboarding information shared
05Calendar invitations sent
06Manager reminders set
07First meeting scheduled
08Probation milestones tracked
09Ongoing employee communications

Eventually: the same thinking applies to offboarding.

05 — Data, in practice

Turn data into decisions.

Another example. We design the forms, the assessment methodology, the data structure and the reporting layer — not just the dashboard at the end.

Employee assessment
Manager assessment
Role and skills data
Workforce Picture
Skills gaps
Training priorities
Development needs
Hiring justification
Workforce readiness
Performance conversations
06 — The range

If your problem looks like one of these, talk to us. If it doesn’t, talk to us anyway.

Spreadsheet automationAutomated reportingForms and approval workflowsEmail sequencesRecruitment workflowsVacancy and hiring trackersOnboarding systemsOffboarding systemsSkills matricesSkills assessmentsWorkforce dashboardsPeople analyticsDevelopment trackingLMS / learning systemsInternal toolsAI assistantsAPI integrationsData connectionsDocument generationCalendar workflowsOperational dashboards
07 — Who it’s for

Businesses that value people’s time and want their systems to work better — whatever the sector, whatever the size.

Particular depth across creative, media, production, People, Talent and Operations — useful experience, not a requirement to work with us.

Got something tedious? Send it to us.

A spreadsheet someone updates every Friday. The same emails sent every time someone joins. Information copied between systems. Forms that create more admin than they remove. A report that takes half a day to build.

Tell us what’s wasting your time. We’ll look at the process and tell you whether there’s a better way.

08 — Any size of problem

The scale doesn’t matter.

01

Fix one thing

A repetitive task, spreadsheet, email process, form or report.

02

Connect the workflow

Several steps, systems or teams that should work together.

03

Build the system

A dashboard, skills platform, internal tool, LMS, workforce system or operational application.

09 — Honesty about ROI

Know what the manual work costs.

We look at how often a process happens, how long it takes and who it involves. That gives us a baseline. If we automate it, we can measure whether the build actually saved the time it was supposed to.

10 — How we work

Understand it. Design it. Build it. Hand it over.

Understand it

See how the work happens today.

Design it

Remove unnecessary steps and decide what should happen instead.

Build it

Connect, automate or create what is needed.

Hand it over

Document it, show your team how it works, then it is yours.

Ongoing support can be agreed where it makes sense — it isn’t the default.

11 — Technology

Already have the tools? Good.

We don’t replace technology for the sake of it. We start with what you already use, find where the work gets stuck, then connect, automate or build what’s missing.

Google Workspace · Apps Script · Airtable · APIs · GPTs · BambooHR · HiBob · Teamtailor · Greenhouse · Workable · SmartRecruiters · Float · Projectal · and whatever else your process already depends on

12 — When you don’t know where to start

You know something isn’t working. You just don’t know what.

Not every problem arrives neatly labelled. When the symptoms are broader — missed handovers, unclear ownership, stretched teams, disconnected systems, or performance that doesn’t match the capability in the room — we start by finding the fault. The Diagnostic gives you a Workforce Picture Report: a Green, Amber or Red readiness score, and a clear place to start.

Explore the Diagnostic